Dominican Republic made their debut in the global stage.
We helped curate the experience for los fanaticos.
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The idea was to bring people together to celebrate and support the Dominican Republic Soccer team during the Gold Cup with a dedicated watch party. This event aims to unite fans, create a vibrant community atmosphere, and share the excitement of every match. Whether you’re a die-hard soccer enthusiast or just looking for a fun way to connect with others, the watch party offers an opportunity to rally behind the team, enjoy good company, and experience the thrill of the tournament live. From coordinating the venue and refreshments to organizing cheering sections and interactive activities, this idea can grow into a memorable and ongoing celebration of Dominican pride and soccer spirit.
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It is more then just a Watch Party - this was an opportunity for Dominicans and other soccer enthusiasts to see that DR is not only a powerhouse in Baseball - but this is their mark to make an impact on the soccer community.
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Collaborating with Yahoo Sports! The Cooligans, Bronx Brewery as well as the Dominican Republic Federation, I was able to secure Jerseys and partner with Silver Sport to sell them for the first time ever in the United States.
I also procured Jerseys for Dominican Influencers.
Para los cepas. Para la cultura.
Validated the demand for soccer-driven cultural activations in NYC, opening the door for larger future events and brand collaborations around international matches..
Designed a watch party with live musical performance, interactive brand activation’s, exclusive content and soccer players from Dominican Republic.
Leveraged partnerships to bring interviews for former Soccer Players and visibility on the impact of Dominican Republic Soccer.
Reached a global audience of 5 countries, featuring 10+ brands, generating 150K social impressions and $20K+ USD in soccer jersey sales
The Dominican Republic vs Mexico Gold Cup Watch Party at Bronx Brewery was more than just a match—it was a cultural celebration that highlighted the power of community and fútbol. Bringing together Dominican pride and NYC’s vibrant soccer scene, the event created a unique space for fans to rally behind DR on the global stage.
Through innovative brand activations and authentic cultural touchpoints, the experience offered something the soccer community hasn’t seen before—an elevated platform that merged sport, music, and community in a way that truly reflected the Dominican spirit. With the Cooligans adding their signature energy, the event amplified awareness for the Gold Cup while giving DR fans a stage to show their passion. This wasn’t just a watch party—it was a statement moment for Dominican soccer, community pride, and the brands bold enough to stand behind it.