ABOUT ME

Trilingual (EN, SPA, PT) Creative Strategist and Experiential Producer with 10+ years of experience at the forefront of cultural innovation. Passionate about moving and shaping culture, I specialize in designing and executing culturally resonant campaigns and activations that drive significant brand growth. My expertise lies in leveraging data to craft compelling narratives that ignite engagement and deeply influence the sports and entertainment world. I excel at leading cross-functional teams, managing large-scale projects, and fostering authentic connections between brands and diverse communities through powerful storytelling and execution. My strategic impact has earned the trust of major brands including Nike, FIFA, Red Bull, Samsung and Microsoft.

EXPERIENCE

New York, NY

De Nos

  • Created and launched "Power Up!", a hybrid gaming and music festival and community circuit, celebrating grassroots talent and bold brands in the Northeast region accumulating over 1300 – 1500 attendees annually with over 2M Impressions across social channels.

  • Produced an experiential fútbol experience for the Dominican Republic Soccer Team during the 2025 Gold Cup, spotlighting national pride and fostering community celebration with Yahoo Sports (The Cooligans) and Bronx Brewery averaging a total of 500k Impressions across all social channels.

  • Partnered with Club Eleven/Pablo’s Mate and NYC Footy to bring the inaugural Chopped Cheese Classic to life - a NYC-rooted soccer tournament and block party with partnership from FIFA, NYCFC and many other soccer related clubs in the tri-state area amassing over 1.5 million unique impressions.

  • Partnered with FURI Sports to expand brand presence through community-driven activations and cross-industry collaborations with a focus on creative storytelling to strengthen the brand’s identity.

  • Partnered with Umbro and Cazadores to create a capsule collection soccer jersey for Mundo Soundsystem.

  • Drove end-to-end development of the 2025–2026 Jarabacoa FC jersey kit and home merchandise line, from design coordination to production.

Jun 2023 - Present

Founder

Prep For Prep

New York, NY

  • Formulated and executed a comprehensive technology strategy, ensuring alignment with overall company objectives and growth plans for the organization including optimizing network infrastructure as well as database management.

  • Collaborated with executive leadership to identify and leverage technology opportunities for significant business process improvement and innovation.

  • Led the transition from a rigid, on-premises FileMaker system to Salesforce's flexible cloud-based platform, enabling dynamic dashboards and fostering future organizational growth.

  • Directed the successful migration of legacy on-premises infrastructure to Azure Cloud, resulting in a 40% reduction in maintenance overhead, improved scalability, enhanced security, and seamless data integrity with global accessibility.

  • Evaluated, selected, and negotiated contracts with key technology vendors and partners to secure optimal services and solutions.

Director of Technology

Jun 2023 - Oct 2025

Microsoft

New York, NY

  • Collaborated closely with business development and product teams to introduce and integrate APIs for partners, guiding them through the process to ensure successful technical outcomes.

  • Worked cross-functionally across different Microsoft orgs (and engineering teams) to introduce a new way to target Publisher inventory which led to new yearly revenue of approx. $30 million.

  • Assisted internal stakeholders by meticulously capturing integration details, nuances, use cases, and requirements for product design specifications.

  • Developed internal resource tools integrated with Google Ad Manager (GAM), including monitoring systems for programmatic deals and process support for cross-functional teams.

  • Led a team of 4 in refactoring internal tools from Python 2 to Python 3, leveraging Git and Docker to ensure seamless migration with zero disruption to sales analytics and client data workflows.

  • Scaled advertising investment for key partners (NBCUniversal, Wayfair, Pluto TV), growing daily spending from $500 to nearly $20K on premium inventory through strategic optimizations and relationship management.

Integrations Engineer II - Xandr Monetize Integrations

Jan 2022 - June 2023

Integrations Engineer

  • Conducted design sessions and gathered precise requirements for the development of robust technical solutions.

  • Developed and enhanced client-facing resources, including FAQs, best practice documentation, e-learning modules, presentations, and job aids, advising on optimal integration strategies using Xandr APIs.

  • Worked with external Bidders and Sellers to integrate with Xandr’s Platform (Monetize/Invest/Curate) including setting up tags, pixels and monitoring deals.

  • Helped optimize underperforming Sellers by optimizing placement strategies and strategic targeting.

Nov 2019 - Jan 2022

Video Game Amateurs

Founder & Director of Strategic Brand Partnership

  • Co-founded the company, defining its vision, mission, and long-term strategy, and collaborating to set goals and identify market opportunities for an education and gaming initiative.

  • Brokered strategic partnerships based on mutual value with global brands including Elgato, Twitch, Nike, Red Bull (Gaming), Capcom, JBL and Bandai Namco.

  • Designed and implemented effective marketing strategies, leveraging digital platforms, social media, and influencer marketing to drive user acquisition and engagement.

  • Developed and oversaw the delivery of VGA's products and services, including building gaming infrastructure and curriculum for 20+ schools in the NYC district (Amateur Academy).

  • Developed the NYC Video Game Festival including a collegiate eSports tournament featuring CUNY, SUNY and NYC private college teams playing Fortnite and Valorant.

  • Developed the “Power Up Festival” a hybrid gaming and music festival with an average of 1300 – 1500 attendees annually.

  • Partnered with Red Bull and Bandai Namco to design and execute a launch activation for Tekken 8, featuring a branded “battle bus” experience that showcased New York’s top players in a high-profile competition amassing over 1.2M unique impressions on all social channels.

  • Strategically aligned EVAL Gaming with Video Game Amateurs’ Power Up Festival, positioning the platform as the proprietary evaluation tool for the Community and Amateur circuit. Drove partnership development to enhance player recruitment, strengthen ecosystem credibility, and create new value for sponsors and participants.

  • Negotiated and executed a strategic partnership with Bronx Brewery to launch New York’s first-ever Gaming Beer, driving event attendance and brand engagement

  • Collaborated with G4 TV to host a Pokémon Unite tournament, drawing over 10,000 live viewers.·         Co-founded the company, defining its vision, mission, and long-term strategy, and collaborating to set goals and identify market opportunities for an education and gaming initiative.

  • Brokered strategic partnerships based on mutual value with global brands including Elgato, Twitch, Nike, Red Bull (Gaming), Capcom, JBL and Bandai Namco.

  • Designed and implemented effective marketing strategies, leveraging digital platforms, social media, and influencer marketing to drive user acquisition and engagement.

  • Developed and oversaw the delivery of VGA's products and services, including building gaming infrastructure and curriculum for 20+ schools in the NYC district (Amateur Academy).

  • Developed the NYC Video Game Festival including a collegiate eSports tournament featuring CUNY, SUNY and NYC private college teams playing Fortnite and Valorant.

  • Developed the “Power Up Festival” a hybrid gaming and music festival with an average of 1300 – 1500 attendees annually.

  • Partnered with Red Bull and Bandai Namco to design and execute a launch activation for Tekken 8, featuring a branded “battle bus” experience that showcased New York’s top players in a high-profile competition amassing over 1.2M unique impressions on all social channels.

  • Strategically aligned EVAL Gaming with Video Game Amateurs’ Power Up Festival, positioning the platform as the proprietary evaluation tool for the Community and Amateur circuit. Drove partnership development to enhance player recruitment, strengthen ecosystem credibility, and create new value for sponsors and participants.

  • Negotiated and executed a strategic partnership with Bronx Brewery to launch New York’s first-ever Gaming Beer, driving event attendance and brand engagement

  • Collaborated with G4 TV to host a Pokémon Unite tournament, drawing over 10,000 live viewers.

New York, NY

Jan 2022 - June 2023

Samsung

New York, NY

Instructional Designer

Jan 2017 - Apr 2018

  • Developed and delivered visitor-facing presentations tailored to Samsung's flagship devices and organized and facilitated weekly workshops for 50+ participants at Samsung 837.

  • Spearheaded the design, development, and production of key employee programs, including professional development for Guides, Leadership Development, and New Hire Orientation.

  • Collaborated with the asset team to design and implement instructional training materials, ensuring alignment and accessibility across all Best Buy locations nationwide.

  • Designed and delivered engaging learning experiences by applying diverse modalities, including instructor-led, virtual, self-paced, and blended learning formats.

  • Initiated and produced the Gaming Sessions Series for Samsung, successfully incorporating tournament competitions for popular games like Overwatch 1 and League of Legends.

Jan 2015 - Dec 2016

Lead Experience Trainer (Samsung 837)

  • Hosted daily training sessions, providing in-depth insights into Samsung's latest products and services.

  • Developed both consumer-facing and internal training presentations, creating content driven by consumer needs.

  • Designed and administered staff assessments to promote continuous learning and professional development.

  • Analyzed training strategies and coaching methods to ensure staff growth.

  • Created comprehensive New Hire Orientation programs for internal staff.

  • Fostered an impactful and welcoming culture for all visitors, enhancing their experience.

Apr 2014 - Jan 2015

Assistant Market Manager (Samsung SoHo)

  • Led product demonstrations and provided comprehensive training on the latest devices for consumers and internal staff.

  • Managed daily operations for a team of 40 employees, including scheduling and payroll processing.

  • Coordinated and hosted diverse external engagements, such as visits, tours, and training sessions for school programs, city initiatives, and various businesses.

  • Supervised and supported a team of 80 Brand Ambassadors and Field Service Representatives, ensuring effective field execution, consistent brand representation, and high-quality service delivery

EDUCATION

New York University

Pratt Institute

SKILLS

  • Strategic Partnerships, eSports, Performance Marketing, Organizational Leadership, Project Management, Strategic Planning, Digital Strategy, Integration Architecture, Event Production, Digital Marketing, Digital Media

  • Adobe Creative Cloud (Photoshop, Illustrator, After Effects, InDesign, Animate), Canva, Figma, Unity, OBS Studio, Unity, Godot 

  • Notion, Miro, Asana, Jira, Trello, Salesforce, Airtable

  • APIs( REST, SOAP), JSON, XML, Python, Javascript, SQL, VSCode, Git/Docker, GAM, SSP/DSP