Celebrating the beautiful game - one bodega at a time.
Secured key permits and brokered soccer-focused partnerships, ensuring the event was fully compliant while authentically rooted in the sport.
Drove massive reach with 1.5 – 2 million impressions across social channels, amplifying the tournament’s cultural impact and visibility.
Worked with key NY based Soccer Brands (Club Eleven, NYC Footy, Tactico 90, Pablos Mate) to create a one-of-a-kind experience for the futbol community.
Activated strategic partnerships with MLS and USL teams, bringing professional soccer energy directly into the heart of the community block party.
Blended sport and culture into a signature NYC experience, creating a first-of-its-kind tournament that connected soccer with bodegas, music, and community pride.
Produced and streamed both the tournament and block party on Twitch, boosting viewership and community interaction.
Leveraged Twitch livestreams of the tournament and block party to amplify audience engagement and visibility.
The Chopped Cheese Classic was more than a soccer tournament—it was a cultural moment that brought the game to the streets of New York ahead of the World Cup. By fusing the energy of the pitch with the soul of the city’s bodegas, the event highlighted how deeply fútbol connects to everyday life in all of the five boroughs and beyond.
Local brands, community partners, and neighborhood bodegas came together to celebrate the heartbeat of NYC culture, turning the block into a stage for both sport and storytelling. The Classic not only elevated the game in a grassroots, authentic way, but also proved that soccer in New York thrives best when it’s tied to the culture that surrounds it.