The Battle Bus - Tekken style
Battle it out - in a bus
Tekken is a beloved franchise that holds dear true to many fans and players all across New York City. We wanted to bring that energy for the launch of Tekken 8 in a different matter - lets take the top 16 players in New York and have them compete within a fully powered video game bus, live streamed.
Partnered with Red Bull and NYC Tekken to host an unforgettable launch celebration for Tekken 8.
Curated the top 16 players in the New York region to compete in a high-level showcase tournament.
Drove nearly 500,000 impressions across social channels with the innovative Battle Bus activation.
Became the first-ever event to host a competitive Tekken 8 tournament inside a bus, creating a one-of-a-kind experience.
The Battle Bus tournament was livestreamed on Twitch, reaching almost 20,000 unique viewers tuning in live.